Before his show at Tijuana Innovamoda started, I had no idea who Emedel García was. A friend had to let me know he had won runner up at ELLE México Diseña this year. But I then remembered a couple of dresses from the collection used in an editorial shoot for a friend’s upcoming magazine. They weren’t exactly my style, but I could admire the craftsmanship, taste and detail. Things were looking up.   Unfortunately, as...

If I had to summarize Daniela Villa’s collection for Tijuana Innovamoda in one word, it would be “commercial.” But where is the fun in that? Of course, every designer dreams of being able to make a living out of selling his/her clothes and Villa’s just might be ready to hit the racks at a local boutique or even in Mexico City, why not?   The Elle México Diseña participant presented a collection based on cocktail...

My experience at Tijuana Innovamoda on Oct. 14 started out badly. I arrived late, missing the cocktail party. The staff had me running all over the venue, Centro Cultural Tijuana (CECUT), in heels looking for the press accreditation booth. The lady at said booth, once found, looked me and my friends up and down and said, “You’re press?” Maybe it was my teal baroque print dress and faux leather jacket or my guy friend’s...